Susannah Pearson

The sole focus of my work is directories. Having spent seven years in-house leading the European marketing functions of two well known global law firms, I created directories consultancy seven years ago.

Since then I have developed systems for directory submissions and interviews to maximise the chances of a strong showing in the rankings for my clients. (This includes major legal industry awards which require similar work).

I am used to handling around 1,500 submissions a year for nearly 40 offices around the world in all areas of practice. My experience means I am able to assist just about any practice in any jurisdiction.

Since 1996, I have been working with the editors and researchers at the likes of Chambers, Legal 500, IFLR1000 and PLC. With strong contacts at all the key publications, I aim to give clear guidance on what the directories are really interested in.

To my knowledge no other law firm consultant has this depth of experience.

While great submissions and interviews cannot guarantee a place in the top tier, the results of my work over a two year period with one major global law firm led to practice and leading individual rankings increases of up to 100% and 245% respectively in certain guides.

I believe this shows the advantages of taking a co-ordinated, strategic approach.